NEW YORK -- The National Basketball Association (NBA) today
announced the schedule of this season's Noche Latina (Latin Night) program.
These commemorative games celebrate the growing support of NBA fans and players
across Latin America and U.S. Hispanic communities with special telecasts and
in-arena festivities, including distinctive NBA team uniforms.
This year, Noche
Latina celebrations will begin on March 1st and take place in Los Angeles
(Lakers), Miami, Orlando, Phoenix, San Antonio, Chicago, and New York with
seven nationally televised games on TNT, ABC, and ESPN.
"The Noche
Latina program is the perfect example of the ongoing commitment by the NBA to
celebrate diversity as part of the fabric of our game," said NBA Vice
President of Hispanic Marketing Saskia Sorrosa. "This month-long
celebration will bring the excitement of the NBA to Hispanic fans in ways that
are culturally relevant."
To further honor
Hispanic fans and players during Noche Latina games, participating teams will
host in-arena Latin-themed activities, including music, performances, and
giveaways. As the league's marquee program under the éne•bé•a platform, Noche
Latina events will also be supported with television and radio advertising on
both English- and Spanish-language media across the country as well as on the
league's Spanish-language Web site, enebea.com, and social media pages.
Noche Latina
merchandise, including the special game jerseys produced by adidas, will be
available at the NBA Store on Fifth Avenue in New York City, online at
NBAStore.com, and at in-arena stores for participating teams.
Noche Latina launched during the
2006-07 NBA season and, features uniforms that display the team name as spoken
by the bicultural, bilingual Latino population and Spanish-language TV and
radio announcers, according to market research. The Miami Heat, for example,
are "El Heat"; the San Antonio Spurs are referred to as "Los
Spurs."
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